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The mind/brain conundrum.

http://www.accessmylibrary.com/coms2/summary_0286-15694387_ITMJune 18, 2006... Descartes argued that the mind and brain are made of different stuff, but our fascination (bordering on obsession) with...

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Not so simple simplifying.

http://www.accessmylibrary.com/coms2/summary_0286-15694388_ITMJune 18, 2006... It is easy to divide people into voluntary simplifiers (or as having anti-materialist or environmentalist beliefs) and...

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Picking partners.

http://www.accessmylibrary.com/coms2/summary_0286-15694389_ITMJune 18, 2006... Partnering with other brands is an increasingly popular way to cost effectively differentiate offers and potentially add...

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ROI is too short term.(Return on investment)

http://www.accessmylibrary.com/coms2/summary_0286-15694390_ITMJune 18, 2006... The need for demonstrable ROI on marketing expenditures is inherently positive, although it can be easily misused. There...

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Beyond strategy.

http://www.accessmylibrary.com/coms2/summary_0286-15694391_ITMJune 18, 2006... Belief in the centrality and power of strategy seems to permeate business and many consulting firms benefit from helping...

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