The mind/brain conundrum.
http://www.accessmylibrary.com/coms2/summary_0286-15694387_ITMJune 18, 2006... Descartes argued that the mind and brain are made of different stuff, but our fascination (bordering on obsession) with...
View ArticleNot so simple simplifying.
http://www.accessmylibrary.com/coms2/summary_0286-15694388_ITMJune 18, 2006... It is easy to divide people into voluntary simplifiers (or as having anti-materialist or environmentalist beliefs) and...
View ArticlePicking partners.
http://www.accessmylibrary.com/coms2/summary_0286-15694389_ITMJune 18, 2006... Partnering with other brands is an increasingly popular way to cost effectively differentiate offers and potentially add...
View ArticleROI is too short term.(Return on investment)
http://www.accessmylibrary.com/coms2/summary_0286-15694390_ITMJune 18, 2006... The need for demonstrable ROI on marketing expenditures is inherently positive, although it can be easily misused. There...
View ArticleBeyond strategy.
http://www.accessmylibrary.com/coms2/summary_0286-15694391_ITMJune 18, 2006... Belief in the centrality and power of strategy seems to permeate business and many consulting firms benefit from helping...
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